A New Money Story for Your Family

Money isn’t math. It’s meaning.

And your kids are growing up in a world where they’re pressured to want more, chase more, and compare more.

You want something better for them.

A way to make choices.
A way to feel calm around money.
A way to understand what truly matters.

That’s why I created The Awesome Stuff.

Fathers Day with Will and Noah
Money isn’t about more. It’s about what matters most.
Only Buy The Awesome Stuff

The New Story

The Three Mindsets That Change Everything

1

Spend with intention.

Not on impulse. Not from pressure.
On what matters most.

2

Save for freedom.

Not for the next thing.
For the freedom to say yes to what really matters.

3

Give because you can.

Not because you have more but simply because you can.
And it doesn’t have to cost a thing.

How It Works

Story, conversation, and play. That is the system.

Research from Harvard’s Project Zero and the Journal of Educational Psychology shows that kids understand complex ideas faster through story, visuals, and guided conversations.

Step 1 - Book Cover
STEP 1
Start with the story.
Read The Golden Quest together. It’s an adventure that teaches the meaning behind money long before your kids ever touch a dollar.
Step 2 - Cards
STEP 2
Pull a card. Ask a question.
Use the 44-card Discovery Deck at dinner or in the car. Ten seconds of pause. One shared question. A conversation that opens everything.
Step 3 - Game
STEP 3
Play the game. (Coming Soon)
On game night, money becomes a journey. Kids practice pausing, saving, giving, and choosing what matters while having fun.


The Research Behind The Awesome Stuff System

Built on the same learning science trusted by Harvard, top psychology journals, and the National Institute for Play.
Kids understand big ideas faster through story, conversation, and play.

Simple by design. Powerful because of it.

Choose Your Family System

Three simple options. One movement.

Start small or go all in. Each kit gives your family everything you need to begin a new money story together.
All prices in USD.

Not sure where to start?

Start with the Essential — the most popular choice for most families.

Who This Is For

For parents who want money to feel calm, not chaotic.

Parents who want their kids to be grounded, thoughtful, and confident with money.

Families who want calm instead of chaos.

Kids who want to feel capable and proud of their choices.

If your child ever asks: “Can I have this?”

This is for you.

The Awesome Stuff Experience at the Mall

Real Results

What Families Are Saying

Aiden Reading The Golden Quest

Real parents. Real kids. Real shifts.

This gave us conversations in our house we didn’t even realize we were missing.
Just last week, my son picked up a $50 basketball, paused, and put it back without me saying a word.

It hasn’t felt like a lesson. It’s changed how we talk about money.
Jennifer B., Mom, Dallas TX
I read it all the way through because it’s like a comic book.
It didn’t feel like learning, but it made me think.
It sparked meaningful discussions and honest reflection.
Students began thinking differently about their choices and what truly matters to them.
Grade 4 Team, Bayview Glen School