A New Money Story for Your Family

Money isn’t about math. It’s about meaning.

And your kids are growing up in a world where they’re pressured to want more, chase more, and compare more.

You want something better for them.

A way to make choices.
A way to feel calm around money.
A way to understand what truly matters.

That’s why I created The Awesome Stuff.

The Awesome Stuff Experience at the Mall
Money isn’t about more. It’s about what matters most.
Teach that early, and the whole story changes. Everything about money starts to feel lighter.
Only Buy The Awesome Stuff

The New Story

The Four Mindsets That Change Everything

1

Spend on your Awesome Stuff.

Not on impulse. Not from pressure.
On what matters most.

2

Save for freedom.

Not sacrifice.
Freedom. Choice. Space.

3

Make your money grow.

Not overnight. Not by chance.
By letting small habits compound into freedom.

4

Give because you can.

Generosity isn’t hierarchy.
It’s connection and joy.

How It Works

Story, conversation, and play. That is the system.

Research from Harvard’s Project Zero and the Journal of Educational Psychology shows that kids understand complex ideas faster through story, visuals, and guided conversations.

Step 1 - Book Cover
STEP 1
Start with the story.
Read The Golden Quest together.
It’s a simple adventure with a deeper truth: money is emotional, not logical.
Step 2 - Cards
STEP 2
Pull a card. Ask a question.
The 44 Discovery Cards spark powerful conversations.
Ten seconds of pause.
One great question.
Zero lectures.
Step 3 - Game
STEP 3
Play the game.
On game night, choices become real. Kids learn to pause, save, give, and choose meaning while having fun.

Story + conversation + play.
That’s the system.


The Research Behind The Awesome Stuff System

Our system works because it uses the same learning science trusted by Harvard, top psychology journals, and the National Institute for Play.

  • Harvard Project Zero: Open-ended questions deepen reflection and critical thinking.
  • Values-Based Decision Making: Kids form stronger long-term habits when they explore impulses, values, and meaning.
  • Dual Coding Theory: Images + story dramatically improve memory and understanding.
  • National Institute for Play: Play strengthens planning, flexibility, and long-term thinking.
  • Experiential Learning Theory: Kids learn best by seeing, reflecting, practicing, integrating.
  • Behavioral Finance: Money decisions are emotional, not logical.

This is why the story, cards, and game work together.

It’s simple by design. And powerful because of it.

Choose Your Family Kit

Three simple options. One movement.

Start small or go all in. Each kit gives your family everything you need to begin a new money story together.

Not sure where to start?

Start with the Essential Pack — the bestselling choice for most families.

Who This Is For

For parents who want money to feel calm, not chaotic.

Parents who want their kids to be grounded, thoughtful, and confident with money.

Families who want calm instead of chaos.

Kids who want to feel capable and proud of their choices.

If your child ever asks: “Can I have this?”

This is for you.

The Awesome Stuff Experience at the Mall

Real Results

What Families Are Saying

Aiden Reading The Golden Quest

Real parents. Real kids. Real shifts.

“My daughter actually said, That is not my Awesome Stuff.”
Instead of grabbing everything at the store, she started putting things back on her own.
Mom of a 9-year-old
“It finally clicked.”
No one ever connected money to freedom before. That part hit different.
11th grade student
“This gave our students skills they’ll carry long after middle school.”
Choosing well, saving wisely, understanding their values are lessons that will help shape their future.
District Curriculum Director
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